RECRUIT 360
We’re pleased to present our most optimized marketing program which combines the effectiveness of direct mail with the measurability of SMS, Google, Facebook, Instagram, Snapchat, Gmail, and YouTube follow-up ads. It does exactly what it says… putting your brand everywhere it needs to be to drive qualified leads to you.
Mailouts + Matching SMS, Google, Facebook, Instagram, Snapchat & YouTube Ads
HOW IT WORKS
RECRUIT 360 is an automatic system that saves you countless hours and maximizes your marketing impact beyond anything else you’ve tried. Here’s what you get when you add RECRUIT 360 to your marketing campaigns:
- Up to 4 different campaigns, choosing from topics like: Retention, High Need MOS’s, Warrant Officer, Officer, SFAB, Special Forces, Prior Service or “Custom” for an additional cost.
- Target up to 6,000 contacts, broken up however you’d like among your campaigns.
- Each campaign comes with it’s custom landing page for prospects to visit and convert to leads.
- Mailout, SMS & targeted digital marketing ads (i.e. Google, Social, YouTube, etc.) to targeted lists with an average of 12 touchpoints throughout the campaign.
- Dashboard to track progress of your campaigns.
- Here’s a breakdown of how it all works:
step 1: campaign landing pages built
Each campaign will be built with a custom landing page where targeted prospects can visit the page to get more information but more importantly, they can quickly convert to a lead when they fill out the form for more information. Your dedicated marketing consultant will work with you in choosing which images you’d prefer, making tweaks to any copy, all while staying within brand guidelines.
step 2: mailouts sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising. A QR code and URL will be prominant on the mailout to get more info.
step 3: Mail Tracked
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new leads.
step 4: Email & SMS
What’s the one thing we’d all hate to lose more than our wallets these days, our phones! Supported with the direct mailout, targeted text messages as well as emails are sent out immediately after the mailouts land in-home providing a quick actionable way for your audience to become a lead. These will be sent several times throughout the campaign.
step 5: Digital Ads on Google, Facebook, Instagram, Snapchat, YouTube and Gmail
Every prospect is delivered up to 12 digital ads (with matching messaging) over the course of 3 months through these digital platforms. Your online dashboard will provide tracking on how each of these campaigns are performing.
Google Ads
Digital display ads, matching your campaign’s direct mail piece, will display on millions of websites in the Google network, sending prospects directly to your website to learn more about your campaign.
FACEBOOK, INSTAGRAM & sNAPCHAT ADS
Your matching digital ads will also be displayed on the most popular social media sites like Facebook, Instagram & Snapchat (definitely no TikTok). The ads will display to the people you mailed to, as well as to others who match similar demographics in your targeted area.
YouTube Ads
Your promotional video (or we’ll create a static ad for you, if you do not have a video) will be displayed to your targeted prospects when they watch other videos on YouTube. By now your prospects see your brand is “everywhere” and that now is the time to call!
Gmail Ads
Your targeted prospects will also see your ad when they login to their Gmail account. This ad will show a from name and subject name and when clicked will be a full promotion about directing the prospect to your campaign website.
Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).
